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The Puzzle: One Suspect, Two Names

Type “short tv” in an app store and you get a crowd of lookalikes, a Chinese studio’s press history and, somewhere in the middle, a hit app called ShortMax. The puzzle this file attempts to untangle is exactly that tangle. Put simply, the working hypothesis holds that the ShortTV brand announced by a Chinese producer for the US, Canada and Australia and the app sold today as ShortMax are one and the same. That theory The CEO’s Contract Wife is strong, but it is not proven, because no official rename announcement has turned up. So rather than taking anyone’s word for it, we will work through the public records one clue at a time. The clues are each small on their own, so the weight comes from how neatly they line up. Even more usefully, by the end you should be able to avoid installing the wrong short tv drama app, and also judge the claim yourself.

First Clue: The Android Package Name

A package name, the fixed internal ID, is carried by every Android app, and it rarely changes even when the storefront title does. The Google Play listing for ShortMax uses the package live.shorttv.apps. For a brand named ShortMax, this is an strange choice, unless the app began under another name. App developers usually choose the package ID at the very beginning, before marketing settles on a final title. A package that spells out “shorttv” is therefore the kind of fingerprint that survives a rebrand. Still, a package name on its own only suggests a history but does not document one. The same ID also appears in the web address of the Play listing, so anyone can confirm this clue in seconds.

Clue Two: The Entity on Record

Both app stores’ fine print contains the second clue. On the App Store, ShortMax’s seller is SHORTTV LIMITED. Although Google Play lists the developer as SHORTMAX LIMITED, the legal entity behind it is again SHORTTV LIMITED, with an address in the Mong Kok district of Hong Kong. The company’s terms of service, too, are governed by Hong Kong law. A studio renaming its consumer product while keeping the original company name is a well-known pattern in app publishing. Even if it does not prove the brands are the same, it places ShortTV’s name on the contract you accept when you pay for ShortMax.

The Third Clue: The Month of Launch

The third thread concerns timing. Baidu’s encyclopedia entry dates ShortTV’s launch to September 2023. ShortMax showed up in the same month, with Google Play listing September 3, 2023 and the App Store listing September 11, 2023. It would be a striking coincidence for two unrelated brands with near-identical names to debut within the same few weeks. A single product that launched once and later traded under a new name explains the overlap more simply. A few months after that launch, in January 2024, China Daily was still calling Jiuzhou’s English-market app ShortTV. Even so, a shared month is circumstantial, so it matters mainly in combination with the other clues.

Clue Four: The Web Domain Redirect

Since it happens in your browser, the fourth clue is the easiest to verify. As of September 2026, opening shortmax.com sets off a permanent 301 redirect to shorttv.live. Web browsing of the same dramas the app streams is offered on that destination site. Companies normally point a domain only at property they control, so the redirect connects both names to one operator. Nothing about a permanent redirect is an accident of search results; it is a deliberate server setting. It is the closest thing in this file to a signed statement, even though nobody has written it down in a press release.

Clue Five: The Copyright Line

The last piece of evidence is a footer. The entity named in a copyright notice is usually the one that actually owns the content and the site. On the shorttv.live site, a ShortMax page displays the line “© 2024 SHORTTV LIMITED”. The pattern is hard to read any other way when this is combined with the package name, the seller, the launch month and the redirect. Cautious readers should nevertheless treat the rename as likely but unconfirmed. The company might describe its brands differently in the future, and an official announcement of a switch from ShortTV to ShortMax could not be found.

Who Runs It: Jiuzhou Culture

The company behind the ShortTV name is Jiuzhou Culture, a Chinese short-drama producer. According to a January 2024 report in China Daily, Jiuzhou launched two overseas apps: 99TV for Southeast Asia and ShortTV for the US, Canada and Australia. According to the same report, Jiuzhou had produced more than 600 mini-dramas for overseas markets. About 80% were dubbed adaptations of Chinese productions, and the remaining 20% were original shoots made overseas. According to the company’s figures, the cost of a 70-episode short series came to $100,000 to $150,000. This mix explains why the catalog holds both dubbed Chinese stories and locally shot originals. ShortMax’s own store listing now claims more than 50,000 dramas in 19 languages, a company figure that has not been independently audited. Those figures date from early 2024, so treat them as a snapshot rather than a current tally. The ownership trail running through SHORTTV LIMITED is what connects this studio to the ShortMax brand you see in stores today.

The Problem With Look-Alike Apps

At this point the case gets messier, because the short tv name is not protected in app store search. A number of unrelated developers publish apps with nearly identical titles, and none of them is connected to Jiuzhou or ShortMax. The developer field is the only place the differences show up, and most people never read it. It is easy for someone looking for a shorts app from the ShortTV team to install one of these instead. Below, you will find the developer names recorded in the store listings as of September 2026. Don’t treat the icon or title as the real ID; the developer name is the real ID.

How Much It Costs

With ShortTV and ShortMax appearing to be one product, prices follow the ShortMax listing. In the US App Store as of September 2026, the Weekly Pass Pro is priced at about $19.99 a week, with a cheaper tier at about $9.99. Since the US store lists only weekly passes, monthly or annual plans could not be verified. Single purchases range from about $3.49 to $24.99, and prices vary by country, platform and promotion. Passes renew automatically 24 hours before they expire, according to the terms, and refunds are refused unless the service is unusable because of ShortMax. In its own replies on Google Play, the developer admits that its “free trial” wording confused some users. Episodes that cost up to 60 coins without clear pricing up front are another complaint from App Store reviewers. Deleting the app does not stop the billing; cancellation happens in the App Store or Google Play subscription settings.

Before Installing: A Short Checklist

In less than a minute, a few checks head off most mix-ups. You want to confirm that you are getting the Jiuzhou-linked app and not a look-alike. Pricing traps also become easier to spot before you start a short series you cannot afford to finish. You do not need special tools for any of these steps, only the store page itself. Stay away from any site offering modded versions or “unlimited coins”, because those are unofficial and risky. The list below is worth running through before you tap install.

1. Confirm the developer or seller is listed as SHORTTV LIMITED or SHORTMAX LIMITED.
2. Check the install count on Google Play sits at 100M+.
3. To see current weekly pass prices in your country, check the in-app purchase list.
4. Keep in mind that passes renew automatically until you cancel in your store settings.
5. No matter how similar the title looks, avoid any app whose developer name matches none of the above.